In July 2018, Dinky Media began to manage Surreal Hairdressing’s Facebook page and social media advertising. This same month, Surreal Hairdressing gave back to our hard-working Christchurch nurses by offering them $35 off a haircut or $50 off a cut and colour.
The highly targeted campaign was launched alongside the July nursing strikes and proved extremely successful; in less than one month the page reached 11,400 people, return on paid advertising was 950% and as an added bonus the page gained 61 new likes.
Compared to the month prior:
Page reach grew by 1,072%
Post engagements grew by 1,622%
Page likes grew 1,425%